About us

NOCAP Sports empowers universities, brands and athletes to lead the new era of college sports.

Founded in 2020, NOCAP Sports emerged as one of the first Name/Image/Likeness (NIL) marketplaces, giving college athletes the chance to monetize their name, image, and likeness for the very first time. We started by bridging athletes and brands for sponsorships in a wide-open market that was full of opportunity but fragmented and unsustainable.

It didn’t take long to see the limitations of the traditional NIL marketplace.

It left universities without solutions to growing financial pressures.

It couldn’t give brands scalable, repeatable ROI.

And it couldn’t deliver lasting earning power for athletes.

This realization sparked the evolution of NOCAP into what it is today. NOCAP has evolved from a single point solution marketplace into the infrastructure powering the athlete-led economy, a unified ecosystem connecting universities, athletes and brands in a continuous value loop. Today, we’re driving revenue, building long-term equity, and redefining the economics of college sports.

Our Core Values

“No cap” means no limits, no ceilings, no boundaries.

Athlete-First
Every choice starts with one question: Does this help the athlete win?
Scale With Purpose
Growth matters, but only if it’s sustainable. We scale to last, not just to grow.
Challenge Everything
We don’t settle for the way things are. We question what’s broken and build what’s better.
Build Together
We go further, faster, and stronger when we move as one. Collaboration beats competition.

OUR TEAM

Nicholas Lord

Chief Executive Officer & President

Casey Floyd

Chief Compliance Officer

Sarah Fuller

Chief Athlete Officer

Nima G.Nejad

Chief Creative Officer

David Toothaker

Senior Advisor & Corp Development

Julie Dolak

Executive Vice President
of Operations

Adam Gunn

Chief Operations Officer
NOCAP Revenue

John Martinelli

Vice President of Growth

Tay Hawker

Vice President of
NOCAP Talent

Dan Ockree

Director of Sales
NOCAP Revenue

Neema Mahmoodi

Revenue Operations Lead

Salter Hydinger

Athlete Marketing Manager

NOCAP Sports in The News

NOCAP has been recognized as a leader in college sports by outlets like Business Insider, Sports Business Journal, Front Office Sports, On3, and Sports Illustrated.

Evolving With The Game: The New Era of NOCAP Sports

Display None Text

College sports is undergoing its greatest disruption in decades. Athletes are earning at levels once unimaginable, brands are building dedicated NIL strategies, and universities are navigating seismic financial pressures in a post-House Settlement world.

Read Article

Kaplan Partners with NOCAP Sports to Reach the Next Generation of Test Takers

Display None Text

As student-athletes juggle demanding schedules filled with classes, practices, competition, and personal branding, feeling prepared for graduate-level exams often feels challenging.

Read Article

Workout Anytime Partners with NOCAP Sports to Drive Community-Focused Fitness

Display None Text

Workout Anytime partnered with NOCAP Sports to launch a bold athlete-led campaign designed to showcase Workout Anytime’s updated gym locations and premium services, including saunas, red-light therapy, and tanning.

Read Article

Frequently Asked Questions