We Stopped Fixing The Old Model. We Built a New One.

NOCAP was founded in 2020 as one of the first platforms connecting college athletes and brands in the newly opened NIL era. As the space evolved, a bigger problem came into focus: the system itself was broken. Fragmented, inefficient, and built on a model that had profited off athletes for decades while undermonetizing the entire ecosystem.

So we stopped trying to fix it and started building a new one.

Today, NOCAP Sports is the commercial infrastructure layer connecting universities, brands, alumni, fans, and athletes into one unified ecosystem. With 60+ university athletic department partners across Power 4 conferences and beyond.

It didn’t take long to see the limitations of the traditional NIL marketplace.

It left universities without solutions to growing financial pressures.

It couldn’t give brands scalable, repeatable ROI.

And it couldn’t deliver lasting earning power for athletes.

This realization sparked the evolution of NOCAP into what it is today. NOCAP has evolved from a single point solution marketplace into the infrastructure powering the athlete-led economy, a unified ecosystem connecting universities, athletes and brands in a continuous value loop. Today, we’re driving revenue, building long-term equity, and redefining the economics of college sports.

Our Core Values

“No cap” means no limits, no ceilings, no boundaries.

Athlete-First
Every choice starts with one question: Does this help the athlete win?
Scale With Purpose
Growth matters, but only if it’s sustainable. We scale to last, not just to grow.
Challenge Everything
We don’t settle for the way things are. We question what’s broken and build what’s better.
Build Together
We go further, faster, and stronger when we move as one. Collaboration beats competition.

OUR TEAM

Nicholas Lord

Chief Executive Officer & President

Casey Floyd

Chief Compliance Officer

Sarah Fuller

Chief Athlete Officer

Adam Gunn

Chief Operations Officer
NOCAP Revenue

Nima G.Nejad

Chief Creative Officer

David Toothaker

Senior Advisor & Corp Development

John Martinelli

Vice President of Growth

Tay Hawker

Vice President of
NOCAP Talent

Dan Ockree

Director of Sales
NOCAP Revenue

Roger Jones

Senior Director
of Partnerships

Sam Holland

Head of Innovation &
Commercial Strategy

Hunter Brungo

Director of Business Operations

Neema Mahmoodi

Revenue Operations Lead

Salter Hydinger

Athlete Marketing Manager

Mick Hamilton

Senior Athlete Activation Lead

What People Are Saying About Us

NOCAP has been recognized as a leader in college sports by outlets like Business Insider, Sports Business Journal, Front Office Sports, On3, and Sports Illustrated.