NOCAP Sports Partners with Norton LifeLock to Turn Employee Benefits into NIL Dollars

NOCAP Sports is proud to announce a new commercial partnership with Norton LifeLock Benefit Solutions, the nation's most trusted name in identity theft protection.

Here's the model: Norton LifeLock's identity protection and financial wellness programs become a voluntary, employee-paid benefit for university employees and donor-owned businesses – at zero cost to the university or employer. When employees enroll, NOCAP returns a portion of the revenue directly to the athletic department to support budgets and NIL opportunities for student-athletes.

New money for athletic programs. No one writes a new check.

Why It Works 

Universities are under more pressure than ever to fund athletics in a landscape where NIL and operating costs keep climbing. This partnership ties revenue generation to real value creation — for everyone involved:

• Employees gain access to best-in-class identity protection at a low monthly rate, with no employer contribution required.
• Universities unlock a new, recurring revenue stream with no operational lift. Norton handles enrollment, billing, and support.
• Athletic departments keep NIL dollars within their own ecosystem, on an ongoing, performance-based basis.

What Employees Get 

• Identity theft monitoring & alerts
• Dark web surveillance
• Three-bureau credit monitoring
• Up to $3M in identity theft insurance
• 24/7 U.S.-based restoration support
• Device security & VPN protection

The Athletics Flywheel 

NIL Sponsorship — Norton provides upfront NIL dollars to compensate student-athletes for promoting the benefit, creating authentic, peer-driven awareness.

Employee Enrollment — Faculty and staff enroll via payroll deduction. Greater participation means greater return.

Annual Revenue Share — A percentage of enrollment revenue flows back to the athletic department every year.

Built for Scale 

This program scales to include health system employees where applicable, and demonstrates a university's commitment to employee wellbeing — all while creating a funding stream that didn't exist before.

NOCAP is also bringing Norton's tools directly to students, a population disproportionately targeted by cybercrime and financial fraud. Norton's financial wellness platform would give students financial education, personalized guidance, and the ability to renegotiate student loans.

What's Next for College Athletics 

This partnership reflects NOCAP's core model: connecting universities and their communities to best-in-class organizations to create sustainable, above-the-cap revenue. Employees gain meaningful benefits. Students get tools for their financial future. Universities unlock new recurring revenue. That's the future of sustainable college athletics.

Revenue share projections are estimates based on Norton LifeLock's standard participation model and are subject to final agreement terms. Norton LifeLock products and services are provided by NortonLifeLock Inc.

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