The New Era of College Sports. In Real Time.
NIL updates, university revenue strategies, partnership announcements, and industry insights from the team inside the ecosystem.

As student-athletes juggle demanding schedules filled with classes, practices, competition, and personal branding, feeling prepared for graduate-level exams often feels challenging.

Workout Anytime partnered with NOCAP Sports to launch a bold athlete-led campaign designed to showcase Workout Anytime’s updated gym locations and premium services, including saunas, red-light therapy, and tanning.

For LinkedIn, this presented an opportunity to spotlight its career-focused tools, including AI Job Search, Job Match, and LinkedIn Games. At the same time, it created a chance to authentically engage college athletes and connect with a generation navigating the critical transition from the playing field to the workforce.

An NIL campaign as big as Texas itself. This past holiday season, Walmart partnered with some of the state’s most prominent college athletes to bring smiles, cheer, and community support across the Lone Star State.

NOCAP Sports and A2 Influence together announced a new partnership to bring the excitement and engagement of college sports to the ever-expanding world of influencer marketing.

As the name, image and likeness (NIL) industry continues to evolve and grow, it has become imperative to show brands exactly what they get out of investing into college athletes.