Workout Anytime Partners with NOCAP Sports to Drive Community-Focused Fitness

Workout Anytime partnered with NOCAP Sports to launch a bold athlete-led campaign designed to showcase Workout Anytime’s updated gym locations and premium services, including saunas, red-light therapy, and tanning. 

By activating a diverse roster of collegiate athletes across four universities, the athlete-created content highlighted authentic gym experiences, connections with staff, and their favorite amenities. Workout Anytime aimed to position itself as an approachable, community-driven fitness destination for those in a regular gym routine to those getting back into the swing of things.

The campaign delivered 357,000 impressions, 134,000 reach, 320,000 video views, and 6,600 engagements, which outperformed fitness influencer benchmarks across Instagram and YouTube. 

Saylor Poffenbarger emerged as a standout talent with her causal, approachable content driving over 10K impressions and a strong 5.89% engagement rate. While Lily Smith achieved the highest engagement rate of the campaign at 11.19%, showcasing the importance of relatable, lifestyle-driven content. 

Additionally, a Rock Media collaboration brought the brand into long-form storytelling, with a YouTube competition video featuring multiple DI athletes earning 130K+ views and sparking community conversations around Workout Anytime’s culture of fitness.

These results highlighted how female athlete representation, authentic storytelling, and cross-platform media extensions drive not only awareness but also strengthen Workout Anytime’s positioning as a fitness brand built on care, excellence, and community.

Workout Anytime Launches “The After Always Wins” with KJ

Building on the momentum from earlier in the year, Workout Anytime has partnered with viral baseball star and influencer Kyle “KJ” Jackson for its latest campaign, “The After Always Wins.” This initiative leans into the universal “post-gym” feeling of accomplishment, pride, and energy, painting Workout Anytime as a gym that fits every schedule and lifestyle.

Through a TikTok video and Instagram Reel, KJ shared authentic UGC-style content that resonated with busy students, working parents, and professionals alike, emphasizing that no one ever regrets making time for their health. The campaign leans into emotional, motivational storytelling, designed to inspire first-timers and seasoned gym-goers to chase the win that comes after a workout. 

With paid media amplification set for rollout later next month, the campaign will scale awareness of the brand, promote new member sign-ups, and deepen brand loyalty. This campaign continues to showcase the value of athlete-led storytelling as a powerful driver of Workout Anytime’s national growth and brand loyalty.

A Word from Workout Anytime:

Partnerships are at the heart of everything we do, and the best collaborations are built on trust, creativity, and shared vision. Reflecting on the journey so far, here’s how Workout Anytime described the experience:

"The way you’ve believed in me and in Workout Anytime has meant more than I can say, and I’m so grateful for the trust you’ve given me to run with ideas and make them happen. You’ve not only helped bring my vision to life but also made the process fun, creative, and inspiring along the way. I honestly couldn’t ask for better partners, and I’m really excited about everything we’ve done together so far—and even more excited for what’s ahead."

About NOCAP Sports

NOCAP Sports is redefining the business of college athletics by building solutions that help athletes earn, empower brands to grow, and enable universities and collectives to generate the sustainable revenue needed to excel in today’s sports landscape. Through a combination of technology and services, NOCAP connects athletes with meaningful opportunities, delivers measurable ROI for brands, and creates long-term financial pathways for universities. Learn more at www.nocapsports.io or contact our sales team at sales@nocapsports.io. 

About Workout Anytime:

Atlanta-based Workout Anytime is a premium, 24/7 fitness concept with over 190 locations across the U.S. Founded to provide members with state-of-the-art fitness facilities and an exceptional experience at an accessible price point, the brand delivers a strong, profitable business model for franchisees. Built on the foundation of "Think Big, Keep It Simple, and Do It with Integrity," Workout Anytime is preparing for significant expansion across the U.S. by offering business-minded entrepreneurs a compelling opportunity to join a proven, rapidly growing brand. Franchise opportunities are available, and more information can be found on http://workoutanytimefranchise.com/.